Why Work At MadAveGroup?

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MadAveGroup is adding an Account Executive to its team. This business development role has two focuses. The primary is the development of new Key and Major Accounts. The secondary focus is the penetration and retention of existing Key and Major Accounts.

You should be an intelligent, goal-oriented, driven, strategic thinker who exhibits great communication skills. You should also be an expert at moving prospects and clients efficiently and effectively through their buying cycles. The goal of the quintessential MadAve Account Executive is to be perceived by the majority of his/her clients, not as a vendor, not even as a marketing consultant, but rather, as a trusted advisor.

We’ll expect you to come with 2-5 years of selling experience, professional selling skills, and a successful history of developing large accounts.

Specific Tasks and Responsibilities:

Sales Planning/Strategy:

• Analyze and identify vertical, geographic and target markets.
• Analyze specific and target accounts, and develop successful selling strategies.
• Analyze revenue potential of client base.
• Work with Account Managers and other team members to develop specific account penetration strategies
• Determine personal sales goals, analyze current position, and determine course of action for realization of those goals.
• Develop and execute a solid business plan

Marketing/Networking/Prospecting:

• Drip market target accounts with regularly-scheduled ongoing correspondence and any MAG Drip Marketing Program
• Prospect within specific vertical markets
• Network with strategic associations and organizations
• Develop and maintain key marketing partners
• Telemarket
• Elicit referrals
• Implement direct mailing campaigns
• Be responsible for trade show duties including: determination of show selection, displays, pre-show marketing, show promotions, working of booth, show presentations, talks and seminars, set-up and tear-down

Sales Duties:

• Be responsible for successfully moving prospects through each and every stage of their Buying Cycle
• Secure new key and major accounts
• Penetrate and expand existing key and major accounts
• Take the lead in a team sales approach with Account Managers
• Write letters and other sales and business correspondence
• Conduct discovery and other sales appointments
• Determine program delivery and other technical needs
• Design service programs
• Create proposals
• Make presentations (in-person and via telephone)
• Utilize GoToMeeting, Skype and other online presentation tools
• Track ALL activity in company CRM
• Interview prospective clients
• Complete all sales paperwork
• Maintain assigned sales quotas
• Maintain responsibility for securing acceptance certificates
• Provide the VP of Business Development with accurate sales forecasts

Client Support and Communication:

• Be ultimately responsible for the overall satisfaction of your clients
• Build and maintain strong relationships with C-level client contacts
• Provide comprehensive marketing consultation services
• Gain and keep authentic dialog with clients and correspond at least quarterly
• Educate clients on new products, services and industry developments
• Do the things necessary to elevate yourself in your customers’ perception to that of a trusted marketing advisor

Additional Duties:

• Attend sales meetings, account management and/or strategy meetings, annual kick-off meetings, monthly team meetings, ongoing training sessions and any other assigned meetings
• Maintain minimum acceptable sales tasks and benchmarks
• Continue to educate yourself by reading, researching, and attending educational classes, seminars and briefings
• Travel to client locations for key sales and Hand-Over meetings

Benchmarks:

• Year 1: Secure a minimum total of $250,000 in New Sales Bookings
• Year 2: Secure a minimum total of $500,000 in New Sales Bookings
• Year 3 and after: Secure a minimum total of $1,000,000 in New Sales Bookings

First-Year Compensation: $60,000 – $80,000

• Includes base pay, commission, performance, fitness and travel bonuses

Benefits:

• Health Insurance Plans
• MadAveGroup Pension Plan
• Ongoing Training Programs
• MadAveGroup Fitness Program/Bonuses
• MadAve Social Club Membership
• President’s Club All-Expense Paid Travel Rewards

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Ready to Write?

Are you a solid writer who loves creating content for multiple channels, especially audio?

Can you ask great questions of clients to uncover their unique value?

Do you have a passion for using your writing and marketing skills to communicate that value and differentiate brands?

If you can truthfully answer “yes” to all those questions, we’d like to talk with you.

BusinessVoice and our sister agencies create content for Caller Experience Marketing, Digital Marketing, and traditional marketing applications and we have an immediate opening for a Creative Consultant / Copywriter.

BusinessVoice is an agency of MadAveGroup – a progressive, fast-paced, and professional (yet politically incorrect) family of marketing agencies. We believe our employees come first, their families second, and work third. Named “A Top Workplace” and “One of the Best Employers in Ohio”, the agency provides a fun, family-friendly corporate culture that fosters creativity, camaraderie, and personal growth.

Focuses:

• Write Concise, Effective Copy for Caller Experience Marketing, Digital Marketing, and Other Channels
• Build and Grow Fruitful Client Relationships
• Research Clients and Their Industries
• Meet Creative Consultant Benchmarks

Compensation Range: $32,000 – $50,000

Benefits:

• Health Insurance Plans
• MadAveGroup Pension Plan
• Ongoing Training Programs
• MadAveGroup Fitness Program/Bonuses
• Flexible Office/Work Hours
• MadAve Social Club Membership
• President’s Club All-Expense Paid Travel Rewards

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Reports to:

VP, Business Development

Focuses:

Account Penetration and Retention

Account Service and Support

Specific Tasks and Responsibilities:

• Make regular, ongoing, proactive contact with clients.
• Serve as first point-of-contact with client inquiries, questions, concerns, and requests for    service or support. Then track through to client satisfaction.
• Build strong inter-personal relationships with clients.
• Provide clients with basic marketing consultation services.
• Educate clients on new products, services and industry developments.
• Elicit referrals.
• Identify client problems and inform AEs / CCs. Then track through to client satisfaction.
• Be solely responsible for leading clients through the first two stages of the buying cycle (Attention, Interest)

Account Planning:

• Assist AEs with analyzing client base.
• Assist AEs with analyzing and identifying vertical, geographic and target markets.

Account Marketing:

• Gain understanding of clients’ marketing plans, goals, and/or objectives.
• Assist AEs with the planning of, and then fulfill, client marketing initiatives, campaigns, projects and programs.
• Be responsible for assigned trade show duties including: help with show selection, displays, show promotions, working of booth, show presentations, talks and seminars, set-up and tear-down, and pre and post-show marketing.

Account Sales:

• Make calls to “National Account” location prospects to add to program
• Have conversations with clients to gain attention and interest, uncover problems, provide general solutions, and then assign to AE to move client through the rest of the buying cycle.
• Work with “Regular Accounts” directly to renew or grow programs, or to look for other opportunities to grow the accounts.
• Be available for sales travel, on-premise handover meetings and account reviews, and limited overnight stays.

Additional Duties:

• Assist AE’s with client correspondence and sales paperwork.
• Assist AEs with client data records, data archival, and report generation.
• Keep up-to-date with personal marketing knowledge.
• Be responsible for booking travel for yourself and sales team attendees.
• Attend sales meetings, marketing meetings, account management meetings, business development meetings, client engagement training, Team Meetings, annual kick-off meetings, ongoing training sessions, and any other assigned meetings.

2021 Benchmarks:

1. Maintain a 95% Client Renewal Rating.
2. Increase Annual Client Billing by 5%.

Compensation:

• Salary: $35,000
• Benchmark Bonus: 20% of Salary
• Commission: 5%
• Spiffs and/or Bonuses: Approved on case-by-case basis by the VP, Business Development

Benefits:

• Health Insurance Plans
• MadAveGroup Pension Plan
• Ongoing Training Programs
• MadAveGroup Fitness Program/Bonuses
• MadAve Social Club Membership
• President’s Club All-Expense Paid Travel Rewards

We’re looking for an experienced digital marketing strategist to join our team. If you’re a tech-savvy trendsetter who has innovative ideas to improve the user experience and grow your client’s business, we’d like to meet you.

As the Director of Digital Strategy, you’ll develop and lead TouchStone Digital’s strategy and marketing teams. You’ll also work hand-in-hand with our marketing managers to define digital strategies to ensure we meet our clients’ marketing objectives. Typically, we define those goals and objectives with our clients in a two-to-three-year digital marketing plan.

After thorough discovery and upon the clarification of digital goals, the strategist works closely with the marketing manager and brand strategist to develop a web presence architecture and online marketing strategy. This program definition provides a clear roadmap that orchestrates all relevant digital tactics and channels into one actionable program.

Our digital marketing programs include the day-to-day implementation, fulfillment and management of the tasks that support the goals and strategies of the program. Throughout the term of the agreement the digital marketing strategist will track, measure and analyze the results of our work, provide direction to the content and production teams, and make recommendations to the marketing manager for the suggested ongoing courses of action.

Primary Roles:

• Perform desktop research on our prospects and clients, their industry and competitors across multiple markets.
• Conduct audits of client’s or prospect’s online assets, such as website, profiles, data, content, social media, digital advertising, email campaigns and other digital marketing functions.
• Audit and identify opportunities for clients and prospects to improve their user experience using digital technology.
• Assist the marketing manager with the creation of a robust digital marketing plan.
• Devise strategies to drive online traffic to clients’ websites.
• Develop strategies to track and improve conversion rates.
• Develop and manage digital marketing initiatives, campaigns, projects and programs. 
• Utilize a range of techniques, including SEO, PPC, content marketing, email campaigns and marketing automation.
• Develop and implement organic and paid social media strategies.
• Oversee the work of the digital marketing team strategist, specialists and producers to ensure work is aligned with defined strategies.
• Analyze audience data in order to optimize digital marketing activities and make recommendations for ongoing digital efforts.
• Track, measure and analyze results of executed tasks and provide recommendations for courses of action for improvement to the marketing manager on a continual basis. 
• Establish, follow and stay up to date with digital technology, product development and best practices in digital marketing.
• Work with TouchStone Digital’s Director to continually improve the agency’s digital marketing procedures, processes, products and offerings.
• Develop and maintain an expertise in the stages of a consumer’s buying cycle and apply it to the buying journey they experience with your clients.
• Structure and present program recommendations to the marketing manager monthly.
• Assist the sales team with digital solutions, strategies and tactics.
• Accompany sales associates during digital sales or fulfillment discoveries and/or proposals for prospective digital marketing solutions as needed. 
• Serve as a digital marketing expert to MadAveGroup employees, clients and prospects.

Needed Experience and Skillsets:

• A minimum of 4 years of experience as a successful digital strategist
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in creating/optimizing Google Adwords campaigns
• Experience in creating/optimizing targeted paid Facebook campaigns
• Strong understanding of digital marketing concepts, strategies and best practices
• Highly creative and experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (i.e., Google Analytics)
• Solid knowledge of critical digital marketing platforms 
• Current with the latest trends and best practices in online marketing and measurement
• Basic understanding of website design and user experience principles
• Demonstrable experience with marketing automation platforms
• Experience creating and managing marketing automation workflows
• Excellent verbal and written communication skills
• Strong analytical and critical thinking skills
• Drive, curiosity and an unerring passion for digital marketing 

Position:  Director, Digital Strategy

Availability:  Immediate, Full-Time

Location:  Toledo, Ohio

Reports to:  Director, TouchStone Digital 

Responsibility/Focus:  Marketing Strategy Development and Management

Compensation:  Salary, Overrides, Performance, Fitness, and Travel Bonuses

Benefits: 

• Health Insurance Plans
• 401(k) Retirement Plan
• Flexible Work Arrangements
• Professional Development Training Programs
• Fitness Programs
• MadAve Social Club
• President’s Club All-Expense Paid Vacations

Apply Now

We’re looking for an experienced digital marketing strategist to join our team. If you’re passionate about using technology to innovate and improve the customer experience, we’d like to meet you. You’ll help us use online technologies to achieve our clients’ business growth goals.

As a Digital Marketing Strategist, you’ll work hand-in-hand with our marketing managers to help our clients determine how to best use the internet to achieve their marketing objectives. Typically, we define these goals and objectives with our clients in a three-year digital marketing plan.

Our digital marketing strategies start with an audit of our client’s digital assets as well as those of their competitors. From there, the strategist works closely with our marketing and brand strategists to develop a web presence architecture and online marketing strategy. This program definition provides a clear roadmap that orchestrates all relevant digital channels and tactics into one actionable program.

Our digital marketing programs include the day-to-day implementation, fulfillment and management of the tasks that support the goals and strategies of the program. Throughout the term of the agreement the digital marketing strategist will track, measure and analyze the results of our work and make recommendations to the marketing manager as to the suggested ongoing courses of action.

Primary Roles:

• Perform detailed desktop research into our clients, their industry, and competitors across multiple markets.
• Conduct an audit of a client or prospect’s online assets such as website, profiles, data, content, social media, digital advertising, and other digital marketing functions.
• Define a complete digital marketing plan (program definition) based on goals of our clients or prospects with a dedicated MadAveGroup marketing specialist’s assistance.
• Audit and identify opportunities for clients and prospects to improve their user experience using digital technology regarding product, price, placement, or promotion.
• Work closely with other digital, branding, advertising, caller experience, and environmental specialists within MadAveGroup to integrate digital marketing plans with the overall marketing plan.
• Continuously research, test, and learn about new online products to improve processes and procedures of the digital marketing production team or to improve a client or prospect’s digital marketing program.
• Analyze web traffic metrics and suggest solutions to meet or exceed KPI benchmarks.
• Track, measure, and analyze results of executed tasks and provide recommendations for courses of action for improvement to the marketing manager on a continual basis.
• For our clients, monitor and forecast the return on investment of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, and other digital marketing disciplines.
• Establish, follow, and stay up to date with best practices in digital marketing.
• Stay up-to-date with digital technology and product development.
• Schedule time on a monthly basis to continually educate yourself on the psychology of a consumer’s buying cycles and practices and apply your findings to your clients’ and prospects’ target audiences.
• Structure and present program recommendations to the marketing manager monthly.
• Assist the sales team in person, virtually, or via telephone with digital marketing plans, solutions, strategies, and tactics.
• Accompany sales associates during digital sales or fulfillment discoveries and/or proposals for prospective digital marketing solutions as needed.
• Serve as a digital marketing expert to MadAveGroup employees, clients, and prospects.

Needed Experience and Skillsets:

• Proven work experience and success in a digital marketing strategist or digital marketing manager role.
• Mastery of basic marketing principles, such as target segmentation, value propositions, positioning, consumer behavior, and brand strategy.
• Proficiency with SEO/SEM, Google Analytics, Google AdWords, and social platforms.
• Basic knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce.
• Demonstrable experience with marketing automation and CRM software.
• Experience creating and managing successful marketing automation workflows.
• Hands on experience with online marketing tools and practices.
• Excellent oral and written communication skills.
• Strong analytical and project management skills.
• Drive, curiosity, and an unerring passion for digital marketing.
• A strong and consistent digital marketing philosophy and a rigid commitment to the maintenance of benchmarks and guidelines.

Position: Digital Marketing Strategist

Availability: Immediate, Full-Time

Location: Toledo, Ohio

Reports to: Director, TouchStone Digital

Responsibility/Focus: Marketing Strategy Development and Management

Benefits:

• Health Insurance
• 401K Retirement Plan
• Flexible Work Hours
• Professional Development Training Programs
• Fitness Programs
• Director’s Club
• President’s Club All-Expense Paid Vacations
• Membership in the MadAve Social Club

TouchStone develops, implements, and manages digital marketing strategies and programs for overwhelmed marketing departments.

Our expertise, transparency, and skill at challenging conventional wisdom lead to clearly defined strategies, stress-free relationships, and exceeded expectations.

Content isn’t always king. Beautiful websites don’t necessarily sell. Web traffic doesn’t always matter. Clarity of purpose, cutting through the noise, and meeting your definition of success is how we measure results.

TouchStone is an agency of MadAveGroup, whose agencies serve hundreds of clients with thousands of locations in the United States and abroad. Our work affects the senses of tens of millions of people every day.

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The position of Marketing Manager is one which offers an exciting and rewarding career opportunity in an ever-broadening industry. You’ll be managing the marketing, advertising and promotional activities for your clients. You’ll be expected to take steps to measure, enhance, and enrich the position and image of your clients’ organizations through agreed-upon goals and objectives. Most importantly you’ll be responsible for managing and continually improving your client relationships. Successful MadAve Marketing Manager are perceived by the majority of their clients not as vendors, not even as marketing consultants, but as trusted marketing advisors.

We’ll expect you to come with proven marketing skills and a history of working effectively with creatives as well as Director and C-Level Executives. You should be an intelligent, goal-oriented, strategic thinker who exhibits great communication skills. You’ll need to display strong team leadership skills and excel at program, project, and event management. You should also display competence with traditional marketing as well as digital marketing strategies.

Most importantly, you should be a creative, curious, and hardworking marketer who is a passionate brand advocate with an overwhelming desire to grow your clients’ businesses.

You’ll also be expected to provide documentation boasting a career in successful marketing management.

Position: Marketing Manager

Reports to: Director, MadAve Marketing Management

Focus: Managing the Marketing Departments of your Clients

Compensation Range: $45,000 – $65,000

• Includes base pay, benchmark pay, fitness and travel bonuses

Benefits:

• Health Insurance
• 401K
• Professional Development Training Programs
• Work from Home Capability
• Fitness Programs
• Director’s Club
• President’s Club All-Expense Paid Vacations

We provide comprehensive marketing management services for companies with understaffed, underperforming, or non-existent marketing departments.

We’re experts in elevating our clients’ messages, ensuring brand consistency, increasing departmental efficiencies, and making our clients’ marketing more effective and less costly.

We’re committed to disrupting the way clients have historically approached their marketing. We believe in authentic dialogue. We practice truth over harmony. And we’re dedicated to earning our clients’ trust as a valued marketing partner.

With roots that date back to 1989, MadAveGroup agencies serve hundreds of clients with thousands of locations in the United States and abroad. Our work affects the senses of tens of millions of people every day.

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The Senior Digital Marketing Specialist will work closely with the Digital Marketing Strategists and Coordinators in all facets of digital marketing production and program maintenance for MadAveGroup’s diverse portfolio of B2B and B2C clients.

Primary Tasks and Responsibilities: 

• Proofing and editing emails
• Developing and executing email and social media campaigns
• Creating the initial set-up with the email service provider
• Executing email and social media strategies for clients
• Writing content when necessary
• Implementing search engine optimization strategies
• Generating email/social media schedules
• Seeking approval of emails and content before sending
• Serving as a cooperative member of website marketing team(s)
• Demonstrating a deep understanding of the client’s business, industry and goals
• Meeting or exceeding operational benchmarks
• Working closely with Digital Strategist and reporting to Director
• Pursuing ongoing education in technology and digital marketing strategies

Needed Experience and Skillsets: 

The ideal candidate should be a self-starter with a willingness to learn and grow as a marketing professional. You should have strong communication, organizational and writing skills, and be knowledgeable about current digital marketing best practices. You’ll also need…

• A passion for digital marketing
• To be comfortable in a fast-paced environment
• To be able to prioritize tasks and meet deadlines
• Experience in the following:
  • Management of professional or organizational social media accounts
  • Website maintenance using CMS systems (WordPress/Joomla experience is a plus)
  • Email marketing
  • SEO
  • PPC

Position: Senior Digital Marketing Specialist

Availability: Immediate, Full-Time

Location: Toledo, Ohio

Reports to: Director, TouchStone Digital

Responsibility/Focus: Digital Marketing Program Content Creation, Production and Maintenance

Benefits: 

• Health Insurance
• 401(k) Retirement Plan
• Professional Development Training Programs
• Fitness Programs
• Director’s Club
• MadAve Social Club Membership
• President’s Club All-Expense Paid Vacations.